E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce

• Mike Brown – Death Wish Coffee (pg. 21)
• Zac Martin – Yellow Hammer Tools (pg. 48)
• Alex Shirley-Smith – Tentsile (pg. 60)
• ​Lisa and Jared Madsen – Madsen Cycles (pg. 78)
• ​Ashley Turner, Farmbox Direct (pg. 94)
• ​Cinnamon Miles, Pixie Faire (pg. 126)
• ​Daniel Leake, Catfish Sumo (pg. 168)
• ​Atulya Bingham, The Mud Home (pg. 214)

In E-commerce Power You Get:

• Page X (Introduction): An explanation of how most e-commerce sellers fail.
• Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel.
• Page XX (Introduction): 16 common e-commerce models.
• Page XXi (Introduction): The niche brand model & why it’s so powerful.
• Page 2: Goal setting scientific outcomes.
• Page 4: The Corridor Principle applied to e-commerce.
• Page 5: The Paul Hawken Goal Setting System.
• Page 6: The Mike Pettigrew Goal Setting System.
• Page 7: The Eliyahu Goldratt Goal Setting System.
• Page 8: The Tony Robbins Goal Setting System.
• Page 9: The Ikigai Goal Setting System.
• Page 9: The Harvard If/Then Goal Setting System.
• Page 10: The Jordan Peterson Future Authoring Goal Setting System.
• Page 11: 20 Questions To Help You Identify Your E-commerce Goals.
• Page 17: The Iceberg Framework for creating a powerful brand.
• Page 19: The Invisible Aspects of a powerful brand.
• Page 23: Over 25 brand promises you can make (pick one).
• Page  24: 24 brand archetypes you can use to create a powerful e-commerce brand.
• Page 35: 8 commons strategies for selecting a valuable brand name.
• Page 55: How to engineer social adoption.
• Page 73: Paul Hawken’s 7 Product Brainstorming Questions.
• Page 86: The As-Is Product Audit & The Idea Audit.
• Page 101: 13 Pricing Principles to help optimize your profit.
• Page 134: 9 ways to improve your product photography.
• Page 164: Defensive Marketing explained.
• Page 175: 9 Mountains Of Traffic (understanding the major sources of traffic).
• Page 200: Traffic Stacking strategies.
• Page 212: What Jeff Walker taught us about product launches.
• Page 226: The 5 Mindsets of an e-commerce manager.
• Page 232: Robert Kiyosaki’s 5 Core Business Concepts.