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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies
Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Kogan Page; 2nd edition (April 30, 2019)
- Item Weight
6.1 x 9.25 x 1.18 inches
- Best Sellers Rank: #210,176 in Books (See Top 100 in Books)
- #91 in Multilevel Marketing (Books)
- #243 in Web Marketing (Books)
- #462 in E-commerce Professional (Books)
- Customer Reviews:
About the author
Simon Kingsnorth is a Marketing Consultant and Best-Selling Author who has worked with companies of all sizes across the world to build highly effective marketing strategies that have disrupted and transformed businesses and industries. He has worked in many sectors and been involved in every digital marketing channel since it’s inception, from the detailed delivery to the high level strategic work.